My work has been transformative for my clients, and follows three principles:
1) Solve the problem
Design isn’t just about making things pretty – it’s also about achieving objectives. Before I start design work, I take time to learn about my clients’ current situation and what they’re trying to achieve.
2) Be beautiful
My clients tell me that I have a clean approach to design that always looks current, but isn’t driven by today’s trends. I always strive to create beautiful work that’s on-brand and timeless.
3) Get results
My super power is getting stuff done – and knowing what needs to be done vs. what’s a waste of time. After working with me, my clients start filling seats, selling products, and getting new customers — and getting copied by their competitors.
My design solutions not only look great – they also achieve intended business objectives.
I bring to the table a deep understanding of business marketing / communications issues, technical know-how, and design skills that can help your business to do things like:
- Communicate your key differentiating strengths
- Make your business look bigger and better than your competition
- Give you greater confidence when you present your value to potential customers
- Increase customer engagement and sales
- Launch new product lines, educational programs, or ecommerce businesses
I have over 20 years of experience in the creation of all forms of graphic communications and have worked with clients of all sizes from best-selling authors to Fortune 500 corporations. My current clients are small companies who are leaders in their fields. What all of my clients share in common is the need for communications of the highest caliber.