Beautiful, compelling communications design in concert with your excellent product or service can be a powerful business asset.
My expertise is with businesses who are ready to level-up from current template-driven or bargain-level work. I also work with businesses that need to leverage their investment in a superior brand identity while keeping costs in check.
My service offerings include…
For most businesses communication needs don’t end with a logo and a website. I have extensive experience designing consumer packaging, service brochures, trade show signage and everything else your business needs – seamlessly integrated with your brand identity so that you are always communicating clearly and with a consistent character.
Website Design & Development
Strategy, design, development and launch of custom websites built using WordPress or Shopify. All my websites are mobile friendly and come with basic SEO and site analytics. Projects can also include email marketing set up, Facebook-Twitter-LinkedIn page design, domain registration, email setup and hosting, and ongoing site maintenance and support.
Does your business have a variety of ongoing design & marketing needs required to sustain growth over the long haul? Are you struggling to maintain brand continuity with ‘too many cooks’ or are you paying through the nose to work with an agency? For a select group of clients I am a trusted partner who they can rely on to launch new products and programs, or maintain ongoing marketing efforts. Over time I gain a deep insight into their business and customers and only get better at delivering solutions that get results.
How each project works
Festina lente means make haste slowly. For me this means take the time to do things right the first time so you don't need to do it again.
I use the following process to manage expectations, speed the delivery of the project and provide results based on objective goals. The majority of my projects take from three weeks to three months to complete, depending on the work required.
It all starts with a discovery meeting where we discuss your organization’s objectives and the project in-depth. We may also interview customers and users, and conduct an audit of your current marketing and competition. Together we work to uncover what makes your company and products distinct.
With what we learn from discovery, we will create a project plan that clearly defines how we are going to go about meeting our objectives. We may also develop brand messaging and marketing strategy plans depending on your needs.
This is where it all comes together and you get to see the visual design of your new logo, website packaging and or collateral. We present options for your review and feedback and work with you to ensure that the final solution meets our stated objectives.
In the final phase we apply our approved design standards in building your website and creating print ready art for any packaging or collateral you require. As needed we also provide design standards, workflow documentation, and ongoing support to help you maintain your brand communications over the long haul.